AI Visibility Report

Best Vitamins & Supplements:
What AI Actually Recommends

We asked ChatGPT, Gemini, and Google AI Overviews a full set of shopping-intent queries about vitamins & supplements. Across 89 AI responses, here's which brands actually get named — and how you can make sure yours does too.

What AI recommends

The exact products AI names in vitamins & supplements

Not brands — specific products, pulled from 89 AI answers across 2 models. “Avg rank” is where it lands in the list when it is named; a product named less often but ranked first is winning a different fight.

#1
Thorne Basic Nutrients 2/Day
Named in 7 of 89 answers
2.8
Avg rank
#2
Nature Made Multi for Him or Multi for Her
Named in 3 of 89 answers
2
Avg rank
#3
Nordic Naturals Ultimate Omega
Named in 3 of 89 answers
#4
Centrum Liquid Multivitamin for Adults
Named in 2 of 89 answers
1
Avg rank
#5
Kirkland Signature Daily Multi
Named in 2 of 89 answers
1
Avg rank
#6
Nature Made Nurish
Named in 2 of 89 answers
2
Avg rank
#7
Life Extension Two-Per-Day
Named in 2 of 89 answers
2
Avg rank
#8
Nature Made Advanced Multivitamin Gummies
Named in 2 of 89 answers
2
Avg rank
#9
One A Day Men's
Named in 2 of 89 answers
3
Avg rank
#10
OLLY Women’s Multi Gummies
Named in 2 of 89 answers
3
Avg rank

What AI cites as reasons

Materials, technologies and standards named alongside the recommendations above.

USP Verified 37NSF Certified for Sport 26ConsumerLab 21NSF 21USP 21NSF Certified 14NSF International 12USP (United States Pharmacopeia) 8Informed Sport 6NSF Contents Certified 5
What AI Says

The 8 brands AI names most often

Ranked by how often each brand appears across the 89 AI answers we analyzed for this category. Last updated September 28, 2026.

#1
Thorne
Named in 17 of 89 answers
19%
Mention rate
#2
Nature Made
Named in 16 of 89 answers
18%
Mention rate
#3
Ritual
Named in 8 of 89 answers
9%
Mention rate
#4
Life Extension
Named in 7 of 89 answers
8%
Mention rate
#5
NOW Foods
Named in 6 of 89 answers
7%
Mention rate
#6
Pure Encapsulations
Named in 6 of 89 answers
7%
Mention rate
#7
Care/of
Named in 5 of 89 answers
6%
Mention rate
#8
Centrum
Named in 5 of 89 answers
6%
Mention rate
Real buyer queries

Questions AI is being asked about vitamins & supplements

Sourced from what people actually type into Google + Bing autocomplete before they turn to AI. If your brand isn't in the answer to these questions, you're missing the buyer.

  1. “best vitamins supplements for women over 50”
  2. “best vitamins supplements to take”
  3. “best vitamins supplements brand”
  4. “best vitamins supplements for weight loss”
  5. “buy vitamins supplements”
  6. “how to compare price per serving for supplements”
  7. “what ingredients should a daily multivitamin include”
  8. “how to choose a prenatal supplement”
  9. “how to choose vitamin supplements”
  10. “how to evaluate supplement quality”

Get your brand in the answer

Foxish tracks recommendations per SKU, not just per brand. Import your Shopify catalog (or CSV upload), pick your category, and see which of your products AI actually names for vitamins & supplements queries within minutes. Free plan tracks 5 SKUs — no credit card required.