AI Visibility Report

Best Skin Care:
What AI Actually Recommends

We asked ChatGPT, Gemini, and Google AI Overviews a full set of shopping-intent queries about skin care. Across 93 AI responses, here's which brands actually get named — and how you can make sure yours does too.

What AI recommends

The exact products AI names in skin care

Not brands — specific products, pulled from 93 AI answers across 2 models. “Avg rank” is where it lands in the list when it is named; a product named less often but ranked first is winning a different fight.

#1
CeraVe Hydrating Facial Cleanser
Named in 33 of 93 answers
1.3
Avg rank
#2
Vanicream Daily Facial Moisturizer
Named in 33 of 93 answers
2.3
Avg rank
#3
CeraVe Foaming Facial Cleanser
Named in 23 of 93 answers
1.6
Avg rank
#4
Vanicream Gentle Facial Cleanser
Named in 18 of 93 answers
1.6
Avg rank
#5
CeraVe Moisturizing Cream
Named in 16 of 93 answers
3
Avg rank
#6
CeraVe PM Facial Moisturizing Lotion
Named in 12 of 93 answers
2.3
Avg rank
#7
La Roche-Posay Anthelios UV Control SPF 50
Named in 9 of 93 answers
3
Avg rank
#8
La Roche-Posay Anthelios Melt-In Milk SPF 60
Named in 8 of 93 answers
2.8
Avg rank
#9
EltaMD UV Clear Broad-Spectrum SPF 46
Named in 7 of 93 answers
1.5
Avg rank
#10
CeraVe Skin Renewing Retinol Serum
Named in 7 of 93 answers
2.7
Avg rank

What AI cites as reasons

Materials, technologies and standards named alongside the recommendations above.

Argirelox 2Matrixyl 3000 2American Academy of Dermatology 1Beta-Thujaplicin (Beta-T) 1Certified B Corp 1EWG-verified 1FDA-approved 1Matrixyl 1Syn-Ake 1
What AI Says

The 8 brands AI names most often

Ranked by how often each brand appears across the 93 AI answers we analyzed for this category. Last updated September 28, 2026.

#1
CeraVe
Named in 60 of 93 answers
65%
Mention rate
#2
La Roche-Posay
Named in 44 of 93 answers
47%
Mention rate
#3
Vanicream
Named in 43 of 93 answers
46%
Mention rate
#4
The Ordinary
Named in 30 of 93 answers
32%
Mention rate
#5
EltaMD
Named in 17 of 93 answers
18%
Mention rate
#6
Paula's Choice
Named in 17 of 93 answers
18%
Mention rate
#7
Neutrogena
Named in 15 of 93 answers
16%
Mention rate
#8
SkinCeuticals
Named in 14 of 93 answers
15%
Mention rate
Real buyer queries

Questions AI is being asked about skin care

Sourced from what people actually type into Google + Bing autocomplete before they turn to AI. If your brand isn't in the answer to these questions, you're missing the buyer.

  1. “reddit best skin care routine”
  2. “best skin care routine”
  3. “best skin care for aging skin”
  4. “best skin care products in japan”
  5. “best skin care products for men”
  6. “cheap skin care products app”
  7. “best skin care routine 2026”
  8. “pca skin care for professionals”
  9. “skin care under 500 daltons”
  10. “skin care lines for professionals”

Get your brand in the answer

Foxish tracks recommendations per SKU, not just per brand. Import your Shopify catalog (or CSV upload), pick your category, and see which of your products AI actually names for skin care queries within minutes. Free plan tracks 5 SKUs — no credit card required.