AI Visibility Report

Best hats and caps:
What AI Actually Recommends

We asked ChatGPT, Gemini, and Google AI Overviews a full set of shopping-intent queries about hats and caps. Across 22 AI responses, here's which brands actually get named — and how you can make sure yours does too.

What AI recommends

The exact products AI names in hats and caps

Not brands — specific products, pulled from 22 AI answers across 2 models. “Avg rank” is where it lands in the list when it is named; a product named less often but ranked first is winning a different fight.

#1
Sunday Afternoons Ultra Adventure Hat
Named in 5 of 22 answers
1.6
Avg rank
#2
Sunday Afternoons Adventure Hat
Named in 4 of 22 answers
3.3
Avg rank
#3
Tilley LTM6 Airflo
Named in 3 of 22 answers
3
Avg rank
#4
Outdoor Research Sunbriolet
Named in 3 of 22 answers
4
Avg rank
#5
Sunday Afternoons Ultra Adventure
Named in 3 of 22 answers
#6
Solbari Resort Wide Brim Sun Hat
Named in 2 of 22 answers
1.5
Avg rank
#7
Outdoor Research Sun Bucket Hat
Named in 2 of 22 answers
3
Avg rank
#8
Columbia Bora Bora II Booney
Named in 2 of 22 answers
3
Avg rank
#9
Solbari Ultra Wide Brim
Named in 2 of 22 answers
6
Avg rank
#10
Meta Facebook
Named in 2 of 22 answers

What AI cites as reasons

Materials, technologies and standards named alongside the recommendations above.

CDC 1Cotton twill 1cotton-polyester blend 1Hemp 1Hemp or organic cotton 1mesh ventilation 1moisture-wicking polyester 1Nylon mesh 1Nylon or polyester mesh 1organic cotton 1

Based on 22 answers so far — fewer than we’d want before reading much into the order.

What AI Says

The 8 brands AI names most often

Ranked by how often each brand appears across the 22 AI answers we analyzed for this category.

#1
Outdoor Research
Named in 7 of 22 answers
32%
Mention rate
#2
Sunday Afternoons
Named in 7 of 22 answers
32%
Mention rate
#3
Tilley
Named in 4 of 22 answers
18%
Mention rate
#4
Columbia
Named in 3 of 22 answers
14%
Mention rate
#5
Patagonia
Named in 3 of 22 answers
14%
Mention rate
#6
Solbari
Named in 3 of 22 answers
14%
Mention rate
#7
American Hat Makers
Named in 2 of 22 answers
9%
Mention rate
#8
BUFF
Named in 2 of 22 answers
9%
Mention rate
Real buyer queries

Questions AI is being asked about hats and caps

Sourced from what people actually type into Google + Bing autocomplete before they turn to AI. If your brand isn't in the answer to these questions, you're missing the buyer.

  1. “best hats for women with short hair”
  2. “best hats for italy”
  3. “what are the best quality baseball caps”
  4. “best hats for yard work”
  5. “best hats for arthur morgan”
  6. “best quality cowboy hats for women”
  7. “best hats for sun protection”
  8. “best sun hats for men amazon”
  9. “best baseball cap material”
  10. “best sun hat for a man”

Get your brand in the answer

Foxish tracks recommendations per SKU, not just per brand. Import your Shopify catalog (or CSV upload), pick your category, and see which of your products AI actually names for hats and caps queries within minutes. Free plan tracks 5 SKUs — no credit card required.