Best Face Serums:
What AI Actually Recommends
We asked ChatGPT, Gemini, and Google AI Overviews a full set of shopping-intent queries about face serums. Across 18 AI responses, here's which brands actually get named — and how you can make sure yours does too.
The exact products AI names in face serums
Not brands — specific products, pulled from 18 AI answers across 3 models. “Avg rank” is where it lands in the list when it is named; a product named less often but ranked first is winning a different fight.
What AI cites as reasons
Materials, technologies and standards named alongside the recommendations above.
Based on 18 answers so far — fewer than we’d want before reading much into the order.
The 8 brands AI names most often
Ranked by how often each brand appears across the 18 AI answers we analyzed for this category.
Questions AI is being asked about face serums
Sourced from what people actually type into Google + Bing autocomplete before they turn to AI. If your brand isn't in the answer to these questions, you're missing the buyer.
- “the ordinary retinol vs drunk elephant”
- “best face serum for sagging skin and dullness”
- “best quality face serum for women”
- “best face serum for combination skin for women”
- “best face serum for extremely dry skin”
- “what is the best serum for acne scars”
- “what is the best drugstore retinol serum”
- “what's the best face serum for oily skin”
- “what is the best face serum for aging skin”
- “list of best serum for face”
Get your brand in the answer
Foxish tracks recommendations per SKU, not just per brand. Import your Shopify catalog (or CSV upload), pick your category, and see which of your products AI actually names for face serums queries within minutes. Free plan tracks 5 SKUs — no credit card required.